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Where is iTunes Social Integration?

8 Mar

I need to get this off my chest…  Apple is an amazing company that has produced so many prestigious products, many of them which I have bought myself.  But what is Apple waiting for when it comes to social integration in iTunes?  Sure, in 2010 Apple released the PING network which integrated a music-oriented social network into iTunes, but it SUCKS!  Nobody uses it, and it seems like it’s only purpose is for artists to advertise their music.  That’s not what I’m looking for.  I’m looking for a way for users to share their music collections, preferably through facebook.

I know, I know, Spotify already does this.  And yes, I think Spotify hit the nail on the head with their social integration.  Sharing music and playlists with friends, listening to what your friends are listening to, and the overall facebook integration is perfect.  However, not as many users are on spotify and they charge a monthly fee to use their mobile app.  Apple needs to step up their game, and take a page out of Spotify’s book.  Implementing the social features that Spotify offers would bring iTunes up to speed with today’s social networking.

I always am updating my music library with the newest tunes and social integration in a future iTunes release would be a great feature to share new songs with friends.  I hope Apple is reading!

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